Posted 03 June 2014 - 11:45 AM
I certainly don't disagree with the feedback here regarding guests, guest lineup, and earlier announcements, but I think we are also failing in marketing and promotion. Even when we do get guests announced fairly early, there isn't much buildup around them. Other than the announcements and possible chatter on the forums and social media, there is no sustained effort to continually promote the guests as an attraction of ACen.
I know some of that could fall to me, but I honestly do have my plate too full already. It does us little good to promote to our social media followers and those who frequent the forums and websites - most of those people will already be coming to ACen. Our ads around town are just that - around town, and don't reach out of the local market to attract new attendees. That, and those ads don't promote our guests. They are mainly out there for name/brand recognition.
Bigger and better guests? Of our current attendee base, too few pay attention to the guest lineup. At times, I almost feel I'm doing the wrong thing when I bring in guests and see such a low turnout at their events. Most come to ACen for other reasons. However, big names do attract attendees from outside the local market, and that is one way to try to maintain growth. I saw that with Kalafina last year; I saw it with Uematsu, and I saw it with Wake Up, Girls! this year. But those guests do need to be promoted to be more effective, and not just around Chicago. I thought I'd see more draw with angela, but it didn't turn out that way.
For my part, I'm going to just keep chugging along, trying my best to bring the guests people want to see. Any of you who visit the GR forums (and I think that's pretty much all of you) know what I'm working towards, so please keep on giving the suggestions - both for guests and operational/logistical concerns. I am listening, and I do appreciate it!
Guest Relations Section Chief (2011- )
Hotel/Convention Site Relations, Retired (2006-2010)