Here's the information that needs to be immediately accessible from the front page. These should be links to portals for these users:
-Attendee Info (reg, housing, news, policies, volunteer)
-Exhibitor/Artist Info (deadlines, policies, space maps, industry contact, housing)
-Event Info (integrated events schedule, track descriptions, GoH list)
-Media Info (press, show facts, press kit, policies, press releases)
-Site Info (con center, hotel info, area food, maps, transport options)
All this should be above the fold, so that users don't have to scroll down to find it. This also moves News off the front page and onto a dedicated section.
Commit to an update schedule and stick to it. Let users know ahead of time when to expect updates.
Reorganize your menu hierarchy so that it doesn't just mirror the internal departmental organization. It's not the most optimal from a user perspective. Use informative one-word descriptions for each menu option include a call to action. Right now, the menus aren't very clear as to what you'll find under them (e.g., Anime Central has the housing information, Guests has the Autograph Policy, and Register has Panel request).
Make the website functions consistent. Right now, the web page is one very long page with expand/collapse text, but EH/AA info is on many different small pages.
Stop separating events by type as the main level of categorization. Provide an integrated events schedule by time slot, then use icons/colors to separate by tracks. Create *one* separate page for featured events.
Stop using text frozen in images. It's not searchable, and it doesn't have alt text for screen readers.
Make sure news items display in chronological order or show some reason why the order was broken. Currently, it looks odd that the news posting is apparently out of order. While you're at it, spell out the days of the week, stop using 24 hour time, and add a time zone indicator.
Stop using the forums as a primary communications vehicle. Here's how things should be structured:
-Website: All important information and updates
-Email Newsletter: Changelog of new happenings
-FB/Twitter/G+: Drive people to website content
-Forums: Discussion and clarification of content
Make the login button on the home page descriptive or remove it all together. Right now, it's hanging out on the right there with no indication of its purpose.
Clearly label advertisements.
This post has been edited by Roark: 26 July 2012 - 11:28 AM