The pizza place thats in the acen panel book. How do you do that?
Posted 09 July 2011 - 09:11 PM
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Posted 10 July 2011 - 12:11 PM
Typically ads are paid by the person/business being promoted. So you could contact the pizza shop and say "We were wondering if you'd like to purchase ad space for $XX in our program guide for our upcoming convention. We had XX number of people attending last year, and it would be promoted as the place for those people to go eat during the entire convention weekend." Something along those lines, showing them how you would drive customers to their business in exchange for the ad in your book.
Don't be discouraged if someone says no, or they'll have to get back to you. Sometimes it requires permission from someone higher up for those kinds of thing. Good luck!
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Posted 10 July 2011 - 02:11 PM
But either way, it starts with you approaching them and asking. No need to approach it with a high pressure sales tactic, just say, "Hey, I'm ______ with _____ convention, and this is our first year and we were wondering if you'd be interested in advertising with us." When they ask about rates and such, then you can go into a pitch that offers alternatives to simply paying for the space.
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