"An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions.
The form is defined by intense player involvement with a story that takes place in real-time and evolves according to participants' responses, and characters that are actively controlled by the game's designers, as opposed to being controlled by artificial intelligence as in a computer or console video game. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and often work together with a community to analyze the story and coordinate real-life and online activities. ARGs generally use multimedia, such as telephones, email and mail but rely on the Internet as the central binding medium."
You may remember some famous ones, such as the one that preceded Nine Inch Nails' "Year Zero" album release, or I Love Bees. This form of gaming, which goes almost hand in hand with Viral marketing sometimes, is becoming increasingly popular (One ARG actually won an emmy). This would be an incredible way to get people involved with the con BEFORE IT EVEN STARTS, give out prizes and swag, arrange cool meet-ups, and GET THE WORD OUT.
It's not hard to do. You don't need anything extravagant. It's quite cheap, it just involves some planning.
This post has been edited by callmeSamuel: 12 November 2010 - 10:41 PM